Digital Marketing | Course Syllabus of Shopnobari IT

Digital Marketing | Course Syllabus of Shopnobari IT

Learn the digital marketing tools and strategies needed to succeed online, including SEO,
social media marketing, paid search, and analytics tracking.

Course Outline

This package includes these courses

Digital Marketing Strategy & Web Fundamentals 

• Key skills needed to increase traffic to a website, generate leads and get sales
• How to develop a digital marketing strategy
• Essential elements every website should have to increase conversions
• How to turn leads into sales
• How to analyze your marketing to improve your return on investment

Content Marketing 

• Learn about strategies and solutions for content marketing
• Develop an understanding of content curation and best practices
• Create a plan to promote, track, and optimize your content

Email Marketing 

• Find out about the different types of emails & how to create them
• Optimize open rates & click through rates with A/B testing
• Build an email marketing strategy that works for you

SEO (Search Engine Optimization)

• Learn how search engines work
• Conduct keyword research and competitor analysis
• Leverage SEO-driven content to increase web traffic

Google Ads 

• Learn how to develop and manage a successful campaign
• Generate leads & sales and track conversions
• Guarantee your spot at the top of search engine results

Google Analytics 

• Set up a Google Analytics account
• Identify which metrics to track
• Interpret Google Analytics reports

Instagram Marketing 

• Develop digital marketing strategies for Instagram
• Learn how to build, target, and convert leads
• Master paid and organic marketing techniques

Facebook Marketing 

• Learn how to create and manage successful Facebook ad campaigns
• Master setting up business pages, leveraging Facebook groups, and creating targeted ads
• Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget

LinkedIn Marketing 

• Get an introduction to LinkedIn & its interface
• Learn how to leverage your personal LinkedIn profile
• Create a company page on LinkedIn
• Learn paid advertising with LinkedIn

YouTube Marketing 

• Learn the history of YouTube and its social impact
• Develop a successful social media strategy
• Create content that increases engagement and drives sales
• Learn how to gain a following and expand your reach

Social Media Content Marketing: Blogs & Twitter 

• Learn content strategy for blogging and other writing-based social media
• Build a brand identity and engage with your target audience
• Master Twitter marketing

TikTok Marketing 

• Learn the history of TikTok and its social impact
• Develop a successful social media strategy
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach

Streaming for Social Media

• How to set up OBS for streaming
• How to stream to Twitch and its benefits
• How to stream to YouTube and its benefits
• How to stream to TikTok and its benefits

Social Media Industry & Portfolio 

• Learn about earn-first creative thinking
• Create personal ideas and learn how to showcase them in a portfolio
• Resume and LinkedIn optimization
• Social media presence optimization

What You’ll Learn at a Glance

• Monitor and report on your website performance
• Earn a high return on investment with paid search marketing
• Promote your business on top social media platforms
• Conduct keyword research with tools like Semrush
• Increase your website’s organic search positions
• Optimize your landing pages for conversions
• Devise successful email marketing campaigns

Project Examples

Learn practical skills by working on real projects with instructor guidance and lectures to strengthen and improve your skill.

Skills Covered

• SEO

  Search engine optimization (SEO) focuses on techniques for getting websites to rank highly on search engines such as Google.

  

• Google Analytics

  Google Analytics can be added to any website and helps you to understand what users are doing on the site. Helpful insights can be made by looking at these analytics.

  

• Google Ads

  Google Ads can ensure a your website is listed at the top of Google, even if you can’t rank that highly organically (without ads).

  

• Email Marketing

  Email continues to be a very effective way of reaching customers, and should part of virtually every company’s marketing plan.

  

• Website Optimization

  Optimizing a website for search engines involves multiple factors. From SEO friendly content writing, to coding the website properly, to making sure page load quickly, many factors go into your search engine placement.

  

• Facebook Marketing

  Facebook is the largest social media platform with over 2.8 billion users.

  

• Instagram Marketing

  Instagram started as photo sharing app, but is shifting towards video to compete with TikTok. Its potential advertising reach is over 1.3 billion people.

  

• LinkedIn Marketing

  LinkedIn has over 700 million members, with a focus on business and jobs.

  

• YouTube Marketing

  Over a billion hours of video content are watched on YouTube every day! It has a potential advertising reach of over 2.2 billion people.

  

• TikTok Marketing

  TikTok is the fastest growing social media platform. It focuses solely on short video content. It has 0.7 billion monthly active users, but is growing quickly.

  

• Twitter Marketing

  Twitter’s potential advertising reach is almost 0.4 billion users. While not as large as the other networks, it’s still useful for certain types of content and audiences.

  

• Blogging

  Blogging is a way to drive traffic to your site, and content you can share on social media. It also helps with SEO for the rest of the website.

  

   

Frequently Asked Questions

Who is the target audience for this course?

The Digital Marketing Certificate is for professionals looking to break into the field of digital marketing and learn all the key tools and skills needed to succeed in digital marketing across search, social media, and analytics. This program is best suited for:

• Individuals looking to start a career as a Digital Marketer.
• Entrepreneurs and business owners looking to grow their businesses with digital marketing techniques.
• Marketing professionals looking to broaden and advance their digital marketing skills.

Does this certificate include job support?

In addition to 126 hours of interactive training, you will receive four 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf).

Is there mandatory work outside of the classroom?

• You will be required to complete 6-12 hours of work on class projects outside of class hours for Social Media Industry & Portfolio.
• You are not required to complete any work outside of class hours for the other classes, but we recommend reviewing the concepts covered.
• We encourage you to continue developing and improving the projects for your portfolio outside of class hours.

How many students are in a class?

Noble’s typical class ranges from 8–12 students, but we accept up to 20 students.

How does the custom schedule work & what is the recommended class order?

We have scheduled the certificate classes in various tracks for your convenience, but you can customize your schedule.

When creating a custom schedule, you’ll be able to choose between the various available dates for each class in the certificate program. So if you can’t make a particular class, you can choose a different scheduled instance that works better for you. Please keep the following in mind when scheduling:

• The non-social media courses can be taken in any order, but we highly recommend starting with Digital Marketing Strategies.
• If you do not have any prior experience with social media platforms, we recommend learning Instagram before Facebook, LinkedIn, TikTok, YouTube, and Blogs & Twitter.
• You must take Social Media Industry & Portfolio after the other social media courses (because you’ll be using your knowledge of those social media platforms).